Alpha AssetsKarl T. Ulrich

Working proof · 27,989 words · PDF

Alpha
Assets

Competitive Advantage in Business and in Life

Karl T. Ulrich

The Wharton School

ContentsStatus
  1. 1What Explains Success?draft
  2. 2What Is an Alpha Asset?draft
  3. 3Lucky or Good?draft
  4. 4How Does Luck Become an Asset?draft
  5. 5How Does Advantage Accumulate?draft
  6. 6Where Should You Apply Your Strengths?draft
  7. 7How Do You Build an Advantage Deliberately?draft
  8. 8When Does Advantage Stop Working?draft
  9. 9What Should Success Mean?draft
  10. AThe Alpha Asset Worksheetdraft

Back matter

  1. About the Author
  2. Colophondraft

About the book

Advantage is a capability or position that improves expected performance relative to the alternatives. It can be built. This book asks where an edge comes from, how outcomes become evidence about who built it, and how luck can turn into a lasting asset. It is published here as a working proof while the chapters are revised.

Author

Karl T. Ulrich is the CIBC Professor at the Wharton School, University of Pennsylvania. More